Matching Keywords With Yahoo

Got Ads?: Yahoo Panama Tip: Advanced Match vs Standard Match Type - Advertising revolving around Google

This is a short but informative post over at Got Ads about the way to best optimize your Yahoo! keywords. Admittedly, I don't have very much experience with Yahoo search marketing, especially compared to what I have done with Google Adwords. This is one difference that just makes me think, "why couldn't they just copy Google?" Really. Why wouldn't they?

With Yahoo!, you have two options for keyword matching in your ad systems - Standard and Advanced. The two options are vaguely explained:

• Standard match type – for exact matches of your keywords or their minor variations.
• Advanced match type – for matches that use your keywords in various contexts.

That is not very helpful. In an apparent attempt to clarify, Yahoo added:

"When using Advanced match type, we also provide you with our Excluded Words option to help refine your matches by filtering out searches that do are not relevant to your business.

Standard Match Type The Standard match type displays your ads for exact matches to your keywords, as well as for singular/plural variations and common misspellings."

C'mon, Yahoo!, throw us a bone.