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17 September 2007

Superpages / Idearc Continues With Plans For World Domination

Superpages Parent To Acquire InfoSpace Directory Sites - SE Land

Lately, it looks like I could just start a Superpages/Idearc blog, and constantly have new things to write about. Idearc is poised to make Superpages into the world's largest online directory site with the just-announced purchase of InfoSpace's directory assets. That leaves the former online giant Infospace with just their search and mobile assets, raising questions about the company's future.

This also raises questions about the future of Superpages. The purchase was a large one - $225 million - an indicator of the big plans Idearc must have for its new acquisition. What sort of site can we foresee from Superpages? Or, is it more likely that Idearc will just continue the Switchboard site as it currently is?

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