comScore Publishes the First Comprehensive Review of Asia-Pacific Internet Usage

comScore Publishes the First Comprehensive Review of Asia-Pacific Internet Usage

This is yet another interesting article on the web, reviewing the published report on internet usage in Asia-Pacific. It caught my eye because of the relevance to my earlier post about market share between the big 4 SEs.

According to the press release,

Yahoo! Sites are the most popular in the region, ranking in the top three positions in seven of the ten countries studied.

However, I thought the following line was the most interesting:

New Zealanders constitute the smallest online population in the region (1,949 million people) but are online 16.4 days per month, versus the regional average of 13.8 days.

1,949 million people? That's one crowded little island!